Vink Projects works in the field of air technology and operates primarily in the IJmond region, including at the Tata Steel site. They work on a variety of industrial projects with a technical team.
The HR issue
Vink Projects was experiencing difficulty attracting technical personnel. The question was: how can we professionalise our recruitment strategy and strengthen our positioning as an employer?
What did they do within the trajectory?
We have worked together on clear positioning and a targeted recruitment approach. Three core values were taken as a basis: short lines of communication, lots of freedom, and a strong team spirit.
Based on that, it is:
- the recruitment strategy sharpened
- Deployed on job marketing and employer branding
- a targeted campaign developed
- content gecreëerd die beter aansluit bij de doelgroep
What did the trajectory yield?
With clear positioning and targeted campaigns, Vink Projects has laid a strong foundation to better attract technical talent.
By focusing on what truly sets them apart as an employer, they become more visible and attractive to the right target audience.