VTG Concrete is a specialist in concrete renovation and focuses on repairing and preserving concrete structures. Based in Velsen-Noord, they work on projects both within the region and further afield.
The HR issue
VTG Beton wanted to take a clear step in their positioning as an employer. The question was: how do we define a strong strategy and image that fits who we are and appeals to new talent?
What did they do within the trajectory?
A start has been made on laying the strategic foundation. Sessions have been used to work on a new direction for the positioning and image of VTG Beton.
This includes, among other things:
- Worked on a new employer branding strategy
- considering house style and visual direction
- Started developing a new website
- laid the foundation for a stronger and more consistent employer brand
What does the track deliver?
VTG Beton is currently in the first phase, laying the foundations for their employer brand. With a clear direction and initial concepts, there is now a strong base to build further on visibility and attracting new talent.
An important first step towards a future-proof organisation.