DHPS is a fast-growing player in the heat pump market. A technical company with solid ambitions, where craftsmanship, sustainability, and innovation come together. The organisation is growing rapidly and wants to position itself more strongly towards technical talent.
The HR issue
DHPS wanted to do more than just fill vacancies. The question was: how do we build a recognisable and proud employer brand story that fits who we are and where we want to go?
In other words: why would talent choose DHPS specifically?
What did they do within the trajectory?
A clear and distinctive employer branding concept has been developed together. “The Heaters” — a team that works every day on the heat pumps of tomorrow.
In addition, work has been carried out on, among other things:
- Defining vision, mission, and employer brand
- determining tone of voice and visual language
- Designing a careers website
- developing targeted content, such as interviews and job descriptions
What did the trajectory yield?
The process gave DHPS a clear employer identity, which provides direction for all communication and recruitment activities.
Additionally, it ensured:
- More recognition and pride internally
- a strong foundation for future recruitment
- a clear positioning towards technical talent
A key step in building an attractive and distinctive employer brand.