Dumaco is a leading metalworking company and supplies components to, among others, Tata Steel. The organisation is continuously developing and wants to keep growing by attracting good technical personnel.
The HR issue
Dumaco wanted to strengthen its recruitment strategy and become more visible as an employer. The question was: how do we differentiate ourselves in a competitive job market and ensure we attract the right people faster?
What did they do within the trajectory?
A renewed recruitment strategy has been developed together, with a focus on recognition, humour, and the real benefits of working at Dumaco.
In addition, a new 'working for us' website has been developed, aimed at strengthening employer branding and attracting candidates. It is designed to be fully future-proof and better suited to the target audience.
What did the trajectory yield?
The new approach and website have delivered immediate results. Thanks to stronger positioning and better visibility, Dumaco is attracting new talent more quickly and effectively.
An important step in strengthening their position as an employer in the technical sector.