In the tight labour market, it is difficult to find the right people, and thus even more important to retain your current team. But, how do you do that smartly? A higher salary is not just the solution to attracting talent!
In this workshop, you will discover which strategic and creative alternatives you have as an SME to become a more attractive employer. You will learn how to respond to the intrinsic motivation of candidates and which employer story fits this.
With concrete practical examples, you will get a clear picture of how to effectively attract new talent and how to retain it permanently in your organisation:
- How to make your company stand out through Employer Branding;
- How to strategically capitalise on intrinsic motivation;
- What big companies do to attract talent, and how you can do the same in your SME.
Details:
📅 Date: Thursday 19 February 2026
⏰ Time: 16.00 - 17.00
🪙 Costs: Free
📍 Location: Techport Innovation Centre, Kanaalstraat 7, IJmuiden
For Directors, MT members, HR staff of technical SMEs or others.
Will you be there? Sign in via application form below.

