Written by Mareille Prevo from www.prevolution.nl
Finding the right talent is not easy these days, especially in sectors such as manufacturing, where good professionals are scarce. While companies more often have a focus on sustainability and innovation, it is those organisations that invest not only in their processes, but especially in their people, that stand out. And that's where Employer Branding comes in.
Do you show what your company stands for apart from the products or services you provide? Employer Branding is about showing who you are as a company. Why is your organisation a great place to work? What values are important to you? And how can employees really contribute? By answering these questions, you not only make yourself visible to talent, through loyalty and commitment within your team. This is a powerful way to contribute to your organisation's long-term goals.
Yet this feels like a tall order for many companies. That is why a clear Employer Branding strategy is so important. By defining your company culture and communicating it effectively, you show potential employees why you are the right choice for them.
On 12 February during the workshop at Techport, I'll take you through the basics of a strong employer brand. In 1.5 hours, we cover:
- Understanding your corporate culture and core values - and how to match them to the talent you want to attract.
- Mapping a potential employee's journey - From introduction to application.
- Three practical actions To increase your visibility and make your business stand out.
Employer Branding is more than a buzzword; it is an important tool to grow your business with the right team on board. And the best part? It is closely related to PR (public relations). By sharing your story and values effectively, you not only build a good reputation with customers, but also with future employees.
Curious? Sign up via this link on Techport's website and find out how to turn your company's strengths into a magnet for talent. Let's make sure your company doesn't just keep competing, but stands out and stands out.
