Strategic HR: employer branding

The technology industry and energy transition require a strong HR strategy. As an SME without a large HR department, this can be a challenge. Therefore, with the project Strategic HR for SMEs, Techport offers practical support (customization) to realize future-oriented employership. Consider the inflow of new talent, retention and advancement of current talent and organizational processing.

In 2025, several events (with HR-related topics) brimming with inspiration and knowledge are scheduled including this session on employer branding with guest speaker Mareille Prevo of Prevolution.

One of the challenges is recruiting new talent for your company.
During the workshop you will learn how to apply effective employer branding to attract talent with minimal resources. Learn why employer branding is so important and which companies already apply it successfully. Of course with interactive exercises through which you immediately determine three concrete actions to strengthen your employer brand.

Guest speaker: Mareille Prevo

With a background in PR & Communications, Mareille has an enthusiasm for supporting small businesses and start-ups to increase their visibility. She helps entrepreneurs build an authentic brand, even with limited resources. Through her practical approach and focus on brand strategy, she ensures that companies can stand out, both to customers and potential employees. Her goal is to inspire and help businesses tell their story so they become visible to the right audience and grow. Want to learn more or contact Mareille? Visit www.prevolution.nl.

Cost

As a member of the Strategic HR for SMEs project, you benefit from personal guidance, practical tools, a broad HR network and monthly substantive workshops. Not a member of the project? No problem. For only €195 per event you can also participate and benefit from our knowledge and practical support.

Want to get started with your employer branding?

Register directly for this workshop and reserve your spot. For SME's not connected to the Strategic HR project, you will receive an invoice via email prior to the workshop.

Interested in our other workshops?

Explore our full calendar of events and register quickly to secure your spot. Together, we'll make sure your organization is prepared for the future. Want to learn more about Strategic HR? Check out our webpage or register at eerstehulpbijhr@techport.nl.