{"id":13439,"date":"2026-03-17T08:35:27","date_gmt":"2026-03-17T08:35:27","guid":{"rendered":"https:\/\/techport.nl\/?post_type=projecten_strategisc&#038;p=13439"},"modified":"2026-03-17T08:39:29","modified_gmt":"2026-03-17T08:39:29","slug":"vtg-beton-werkt-aan-een-nieuwe-positionering-als-werkgever","status":"publish","type":"projecten_strategisc","link":"https:\/\/techport.nl\/en\/projecten_strategisc\/vtg-beton-werkt-aan-een-nieuwe-positionering-als-werkgever\/","title":{"rendered":"VTG Beton is repositioning itself as an employer"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/vtgbeton.nl\/\" data-type=\"link\" data-id=\"https:\/\/vtgbeton.nl\/\" target=\"_blank\" rel=\"noopener\">VTG Concrete<\/a> is a specialist in concrete renovation and focuses on repairing and preserving concrete structures. Based in Velsen-Noord, they work on projects both within the region and further afield.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The HR issue<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">VTG Beton wanted to take a clear step in their positioning as an employer. The question was: how do we define a strong strategy and image that fits who we are and appeals to new talent?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What did they do within the trajectory?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A start has been made on laying the strategic foundation. Sessions have been used to work on a new direction for the positioning and image of VTG Beton.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This includes, among other things:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Worked on a new employer branding strategy<\/li>\n\n\n\n<li>considering house style and visual direction<\/li>\n\n\n\n<li>Started developing a new website<\/li>\n\n\n\n<li>laid the foundation for a stronger and more consistent employer brand<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What does the track deliver?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">VTG Beton is currently in the first phase, laying the foundations for their employer brand. With a clear direction and initial concepts, there is now a strong base to build further on visibility and attracting new talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An important first step towards a future-proof organisation.<\/p>","protected":false},"excerpt":{"rendered":"<p>VTG Beton wanted to strengthen their positioning as an employer and set a clear course for the future. Within the Strategic HR process, they are working on a new strategy, corporate identity and website - with the aim of a stronger and recognisable employer brand.<\/p>","protected":false},"featured_media":13441,"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-13439","projecten_strategisc","type-projecten_strategisc","status-publish","has-post-thumbnail","hentry"],"acf":[],"mb":[],"mfb_rest_fields":["title"],"_links":{"self":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/projecten_strategisc\/13439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/projecten_strategisc"}],"about":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/types\/projecten_strategisc"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/media\/13441"}],"wp:attachment":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/media?parent=13439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}