{"id":13437,"date":"2026-03-17T08:32:59","date_gmt":"2026-03-17T08:32:59","guid":{"rendered":"https:\/\/techport.nl\/?post_type=projecten_strategisc&#038;p=13437"},"modified":"2026-03-17T08:32:59","modified_gmt":"2026-03-17T08:32:59","slug":"vink-projects-zet-jobmarketing-en-recruitment-scherper-neer","status":"publish","type":"projecten_strategisc","link":"https:\/\/techport.nl\/en\/projecten_strategisc\/vink-projects-zet-jobmarketing-en-recruitment-scherper-neer\/","title":{"rendered":"Vink Projects puts job marketing and recruitment in sharper focus"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/vinkprojects.com\/\" data-type=\"link\" data-id=\"https:\/\/vinkprojects.com\/\" target=\"_blank\" rel=\"noopener\">Vink Projects<\/a> works in the field of air technology and operates primarily in the IJmond region, including at the Tata Steel site. They work on a variety of industrial projects with a technical team.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The HR issue<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vink Projects was experiencing difficulty attracting technical personnel. The question was: how can we professionalise our recruitment strategy and strengthen our positioning as an employer?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What did they do within the trajectory?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We have worked together on clear positioning and a targeted recruitment approach. Three core values were taken as a basis: short lines of communication, lots of freedom, and a strong team spirit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Based on that, it is:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the recruitment strategy sharpened<\/li>\n\n\n\n<li>Deployed on job marketing and employer branding<\/li>\n\n\n\n<li>a targeted campaign developed<\/li>\n\n\n\n<li>content gecre\u00eberd die beter aansluit bij de doelgroep<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What did the trajectory yield?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With clear positioning and targeted campaigns, Vink Projects has laid a strong foundation to better attract technical talent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By focusing on what truly sets them apart as an employer, they become more visible and attractive to the right target audience.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vink Projects was struggling to attract technical staff. Within the Strategic HR process, they worked on a strong positioning and targeted recruitment campaigns - based on their core values: short lines of communication, freedom and a strong team spirit.<\/p>","protected":false},"featured_media":13438,"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-13437","projecten_strategisc","type-projecten_strategisc","status-publish","has-post-thumbnail","hentry"],"acf":[],"mb":[],"mfb_rest_fields":["title"],"_links":{"self":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/projecten_strategisc\/13437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/projecten_strategisc"}],"about":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/types\/projecten_strategisc"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/media\/13438"}],"wp:attachment":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/media?parent=13437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}