{"id":13428,"date":"2026-03-17T08:18:59","date_gmt":"2026-03-17T08:18:59","guid":{"rendered":"https:\/\/techport.nl\/?p=13428"},"modified":"2026-03-17T08:19:02","modified_gmt":"2026-03-17T08:19:02","slug":"kim-plus-delta-bouwt-aan-onderscheidend-werkgeversverhaal","status":"publish","type":"post","link":"https:\/\/techport.nl\/en\/laatste-nieuws\/kim-plus-delta-bouwt-aan-onderscheidend-werkgeversverhaal\/","title":{"rendered":"KIM Plus Delta builds a distinctive employer brand story"},"content":{"rendered":"

KIM Plus Delta<\/a> specialises in asset and maintenance management for companies in industry, infrastructure and engineering. Based in Beverwijk, they work on optimising assets to increase productivity and keep a grip on costs.<\/strong><\/p>\n\n\n\n

The HR issue<\/h3>\n\n\n\n

KIM Plus Delta wants to grow, but finds that finding the right people is difficult. The challenge lies in their unique position: right in between engineering and business administration.<\/p>\n\n\n\n

The question was: how do we develop an employer story that attracts the right people - as well as repels the wrong ones?<\/p>\n\n\n\n

What did they do within the trajectory?<\/h3>\n\n\n\n

Together, we worked to build a strong foundation for employer branding and recruitment. This started with a strategic kick-off and in-depth interviews with employees and management.<\/p>\n\n\n\n

On that basis, among other things:<\/p>\n\n\n\n

    \n
  • developed an Employer Value Proposition (EVP)<\/li>\n\n\n\n
  • developed a distinctive employer branding concept<\/li>\n\n\n\n
  • translated the employer story into a targeted labour market campaign<\/li>\n\n\n\n
  • launched a 2-month campaign aimed at visibility and recognition<\/li>\n<\/ul>\n\n\n\n

    What does the track deliver?<\/h3>\n\n\n\n

    With a clear employer story and strong positioning, KIM Plus Delta now has a solid foundation for structural recruitment.<\/p>\n\n\n\n

    The organisation is better able to target the right audience and stand out in a competitive labour market.<\/p>","protected":false},"excerpt":{"rendered":"

    KIM Plus Delta wants to grow but was looking for the right way to attract talent that fits their unique position between technology and business. Within the Strategic HR process, a strong employer story and employer branding campaign were developed as a basis for structural recruitment.<\/p>","protected":false},"author":2,"featured_media":13429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-13428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"mb":[],"mfb_rest_fields":["title"],"_links":{"self":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/posts\/13428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/comments?post=13428"}],"version-history":[{"count":1,"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/posts\/13428\/revisions"}],"predecessor-version":[{"id":13430,"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/posts\/13428\/revisions\/13430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/media\/13429"}],"wp:attachment":[{"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/media?parent=13428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/categories?post=13428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techport.nl\/en\/wp-json\/wp\/v2\/tags?post=13428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}